While I get to lay this on the British it sounds more like us – let’s get rid of anything that requires even the smallest bit of learning. Under the guise of using “plain English” this article reports that a British department store thinks cappuccino or latte is too much for its customers and has chosen to dumb down these terms.
Come on, as I still hear in Starbucks where they try to create even more terms (at least in this case we’re not dumbing down) this is ridiculous. I’m all in favor of “plain English” but shouldn’t that apply to something that needs it, like financial contracts? Do we really need to hear “really really milky coffee” like we’re a 3-year-old!
I can’t harp too much with this article as evidence but it’s depressing at how much we’re prepared to adjust the world to stupidity and ignorance instead of trying to do something about ignorance (like some education with some real standards). But, of course, dumbing down fits into the Repug narrative of ignoring facts and claiming that facts have “two sides” and “teach the controversy” (non-existent among anyone who isn’t totally ignorant). So I guess the conservatives in Britain are trying to copy our bad example.
Let Macchiato rule!